A leading integrated lifestyle provider needed support to revolutionise the Operating Model for one of their most complex retail businesses, which would act as a blueprint for future organisational optimisations. The marketing function for their Middle Eastern retail chain were facing rising costs, falling market share and increasing customer dissatisfaction resulting from an inefficient operating model and low levels of strategic marketing capability.

We worked sensitively together with ten of their regional marketing leaders to design a new operating model which provided regional autonomy to respond to customer needs, whilst maximising efficiency and strategic skill development.

The new structure enabled the firm to drive lifetime customer and brand value, create a best-in-class marketing team and fuel future business growth.