Case study

Supported the merger of two housebuilders to drive growth

Summary

Following the acquisition of two portfolio companies in the Housebuilding industry, this Private Equity firm was looking for ways to maximise value and drive growth. Both organisations were delivering diminishing returns and lacked differentiation in the marketplace. Bringing the two organisations together provided an opportunity to reduce operating costs, to address a gap in the market by becoming the UK’s first customer centric and ESG focused Housebuilder and ultimately increase return on equity.

We worked collaboratively to develop an integrated and future focused organisation structure to remove duplication and act as a platform for growth, assessed and defined the culture they needed to achieve their vision and mission and assessed the performance and potential of their leaders to inform selection decisions for top line roles.

The work led to a significant reduction in cost, a compelling narrative for change and an aligned leadership team upon which to build future business performance and growth.

Results

  • Headcount costs reduced by £2.4m with an efficient and scalable operating model
  • Optimised customer-centric processes to maximise value creation and bring cash realisation forward
  • A compelling change and cultural narrative which united and engaged leaders and employees on the journey ahead
  • 50 leaders assessed and provided with development plans to drive future performance and growth

We engaged WhartonBC to guide OD, culture and talent development in preparation to launch untypical, a combination of two UK house-builders already owned by Terra Firma. The team worked seamlessly with our business leaders, provided expert facilitation and invaluable guidance to integrate the businesses and deliver significant value.

Integration Director

Terra Firma